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NFTs Trade App

Problem Statement

Maple Leafs Sports & Entertainment needed a fan-facing mobile experience that made digital collectibles feel trustworthy, playful, and easy to trade—without the complexity typical of early NFT marketplaces.

Role
UI/UX Designer
Duration
3 Months
NFTs Trade App hero with mobile screens and prioritization matrix

Core Contributions

Art DirectionPrototypingProof of ConceptUI Design

Design Methods

Prioritized Use Cases & Proto Personas

Mapped fan and collector journeys to prioritize the highest-value flows—onboarding, authentication, browsing collections, and trading—before investing in high-fidelity UI.

Competitive Benchmarking

Reviewed sports collectibles and NFT marketplace patterns to identify trust signals, gallery layouts, and trading steps that fans already understood.

Proof of Concept Prototyping

Built interactive mobile prototypes to validate onboarding, NFC authentication, and asset detail flows with stakeholders before development.

Prioritized Use Cases & Proto Personas

Prioritized use cases impact and feasibility matrix
Proto personas for fans, platform owners, athletes, and franchise partners

User Flow

The core flow connects account creation, NFC tag authentication, asset validation, and a rich jersey detail experience with related collectibles—designed to feel seamless for both casual fans and serious collectors.

End-to-end mobile user flow from onboarding through purchase

Quick Prototyping

Built a high-fidelity mobile prototype to walk stakeholders through onboarding, NFC authentication, asset validation, and purchase flows—making abstract requirements tangible before development and aligning the team around a shared vision of the experience.

NFTs Trade App — Case Study